Reach the most engaged horse community in Arizona and the Southwest — across print, digital, social media, and AI-powered platforms. In print since 1978, online since day one.
Bridle & Bit Magazine is Arizona's premier horse publication — a tabloid-format magazine averaging 120+ pages per monthly issue, distributed free in print and digital. Since 1978, it has served the western performance horse community with in-depth coverage of reining, cutting, cowhorse, team roping, barrel racing, ranch riding, rodeo, and the equestrian lifestyle.
The AI Division extends that reach across 9 Facebook Groups with over 61,600 combined members and 6 AI-powered websites targeting the equestrian market. Together, this network gives advertisers access to the most dedicated, active, and high-intent horse audience in the Southwest.
Bridle & Bit readers and community members are active participants in the horse industry — not casual browsers. They own horses, haul trailers, buy tack, hire trainers, book stalls, insure livestock, and purchase property. They are buyers, not window shoppers.
Bridle & Bit controls 9 Facebook Groups spanning classifieds, discipline-specific communities, venue groups, and regional boards. These are actively moderated, high-engagement communities — not dead groups with inflated follower counts.
| Group | Members |
|---|---|
| Team Roping | 23,200 |
| Arizona Horse Bulletin Board | 13,500 |
| Arizona Horse Property for Sale | 11,600 |
| Bridle & Bit Bulletin Board | 5,200 |
| Rio Verde Bulletin Board | 4,000 |
| Horse Trailers for Sale | 2,100 |
| Reining Horse Bulletin Board | 2,000 |
| WestWorld of Scottsdale | — |
| HorseShoe Park Bulletin Boards | — |
The AI Division maintains 6 web properties purpose-built for the equestrian community. Each site targets specific high-intent audiences:
The largest free team roping events calendar in the US — updated near-daily from real producer flyers with "Near Me" geolocation search. Reaches ropers nationwide across Arizona, Texas, Oklahoma, New Mexico, California, and beyond.
AI-powered Arizona equine event calendar covering shows, clinics, rodeos, and competitions statewide. The go-to resource for Arizona horse event planning.
Comprehensive horse insurance guide with hundreds of Q&A entries, a 108-term glossary, and blog posts. Attracts horse owners researching mortality, liability, and farm coverage.
Equestrian podcast directory with 129 shows across 13 categories. Reaches the growing audio audience in the horse world.
Curated team roping video library — competition footage, training tips, and instructional content for the roping community.
Historical archive and champion profiles from the legendary World's Greatest Horseman competition.
Bridle & Bit Magazine is published monthly in a tabloid format averaging 120+ pages with a glossy cover. The print edition is free to readers — distributed directly at major equestrian events and by subscription.
The magazine is distributed on-site at the industry's most important gatherings:
Every print issue is also published as a free digital edition on Issuu, extending reach beyond geographic distribution to readers worldwide. Same content, same ads, zero cost to the reader.